Lead generation
TMG Noor
Noor is a smart, eco-friendly city spanning over 5,000 feddans, its well-designed and detailed master plan is the result of a collaborative effort between three top American design firms: SWA, SASKI, Perkins Eastman and BCG, to represent a new model of the twenty-first century’s cities, providing a new level of integrated modern housing, and enhancing a contemporary community lifestyle in a healthy and safe environment, and a new model for sustainable development, being one of the fourth generation cities. The city will include the latest technologies in the world, and will represent a leap in planning and developments through a strong collaboration with the largest international companies and offices specialized in developing smart cities, to be a leap in the real estate and urban development map in Egypt.
- Client
- TMG
- Industry
- Realestate
- Services
- Lead generation
- Date
- June 15th, 2021
10,000 leads in 48 hours.
Talaat Moustafa Group asked for a very short but intense lead generation campaign for NOOR City, at the lowest cost per lead possible. We made the 15-year instalment offer the centrepiece, sent the traffic to this landing page and learned from every round what buyers responded to.
One key change: we added a Facebook pixel to the landing page and optimised the campaigns toward real conversions instead of clicks. Together with the rest of our social advertising team’s work, it delivered the lowest cost per lead ever recorded in our real estate campaigns.
Let's Create Something That Matters.
Every ambitious project begins with a conversation.